Here are the presentations and a brief description:
November 6 @ 1pm - Stamats Integrated Marketing Conference
Integrating technology in your marketing plan isn't about doing it just because all the cool kids are - it's about accomplishing a goal. This session is going to discuss how to plan your technology implementations so that, down the road, you can evaluate whether or not they have been a success.
November 17 @ 11:15am - American Marketing Association Symposium for the Marketing of Higher Education
This presentation is all about giving practical, applicable advice for building an integrated email marketing program or improving the one you already have in place. This is not 40,000 foot view, theoretical nonsense. My goal is to give you strategies and tactics that you can take home and implement immediately.
December 2 @ 1:00pm - Higher Ed Experts
This is similar to the AMA presentation, but a bit more focused on helping those who already have an email program in place improve on what they already all.
Comment, email me or IM me and let me know what you want me to talk about within the presentation topics and I'll do my best to accommodate.




6 comments:
@Stamats: How to calculate ROI for usage of social media sites.
Awesome...Thanks Brad!
Actually I have a follow up question to that - are you looking for any specific social media sites or just in general?
More for the free sites. For a site like Zinch, I can take what we pay / how many prospects/admits we get from there to compare to name buys with college board, nrccua, etc.
For sites like facebook, etc. it's not as clear cut. What's a fan worth? What does 10,000 views on YouTube get you? The metrics are just plain sloppy at this point.
alright I got you covered :-)
I will be unable to attend but I look forward to the insights from the above presentations... sounds very informative and useful.
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