Fast Tip Friday: Having a schedule gives you MORE flexibility

So I had a whole different topic for today's post...and then I had my quarterly job review this morning.  We were talking about creating a master email calendar and the challenges that might arise in meeting that goal, the key one being that people will think that having a schedule will inhibit flexibility.  Meg (my boss) offered that the way to go would be to argue that having a schedule actually gives you MORE flexibility.  If you need to change something, you can easily look and see if or how it would affect everything else going on.  

Flexibility is important - but when you work in an environment were multiple offices are communicating with the same audience, so is coordination.  Ultimately a coordinated effort will produce a better user experience, which will lead to you meeting more of your marketing goals.