Most of us can throw out every piece of computer/web jargon in book...but that doesn't mean we should. A few years back I forced myself into the habit of explaining all but the most well-known concepts in plain English to my colleagues at all times. When I used jargon, most of them didn't understand what I was saying and it was creating far too many channels of mis-communication. It was my job to know the technical end and as long as my colleagues understood the concept, that was sufficient.
If you're going to do an integrated e-marketing strategy, that inherently involves working with people who work with computers as a matter of function, but don't know them or the web like you do. To many people, the web is still the unknown and can be a scary thing and if you talk to them in jargon they don't understand, that's just going to freak them out. Coming down to their level in this area is an easy way to increase their comfort level so that they will be more receptive to your ideas and strategies.
On a separate note, today is International Talk Like a Pirate Day! In honor of it, I give you this video that was making its way around my office yesterday. Happy Friday!
1 comment:
One of my favorite quotes about communicating comes from Winston Churchill: "Old words are best and short words, when old, are best of all." Most jargon words are new and long.
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