This is a really great post about assessing the ROI of your blogging efforts:
I am a stickler for marketing and sales results. Everything we do should be measured, including our social media and social networking efforts. If what we do doesn't return ROI, we should stop doing it. Of course, to measure ROI, it must first be defined. I define ROI by asking the following questions...
Do our marketing efforts:
Create great customer experiences as measured by the happiness levels of our customers?
Result in loyal clients?
Result in revenues and/or profits?
Result in leads and referrals?
Result in getting us noticed?
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