Monday, June 23, 2008

An Event Apart: When Style is the Idea






What does your mother think of when you use the word style?
1) clothing design
2) interior design

We face additional technology challenges - they have to work AND they have to be usable.

Style can be perceived as being about experimentation instead of permanence. You may be ignoring things that are proven to work.

What is Style?
  • Style can be part of personal identity but it can also be an identifier of a group.
  • "A style is the consequence of recurrent habits, restraints, or rules invented or inherited, written or overheard, intuitive or preconceived." -Paul Rand. 
Why is style a dirty word?
  • superficial, incomplete
  • diverts from functionality
  • impermanent
  • exclusionary/elitist
  • anxiety of influence - designers want to invent something new
Why style is good:
  • encourages innovation
  • normalizes practices
  • inspiring
  • has emotional impact
  • style sells
  • style happens anyway, so you might as well do it.
Web designers don't necessarily have the same vocabulary to describe things as fashion designers, but we're getting there.

The New Culture of Style:
Obsoletism - by making something that has a style to it, it will become obsolete.

Steve Jobs: "I'm selling fashion accessories as much as I'm selling technology"

Emotional Design:
  • positive 'affect' is a functional benefit
  • attractive things work better


Design isn't a miracle - it's how designers think. It's imaging what doesn't exist.

Don't follow trends - locate genuine stylistic movements.

Look for things to avoid as much as things you want to emulate.

Always explore new interaction paradigms, no matter how trendy they seem.

Voraciously consume aesthetic varieties.

Don't be afraid to have style in mind from the beginning.

Read posts about other day 1 presentations »

2 comments:

Unknown said...

Christopher did a good research for his presentation but I think he lacked an actual connection to webdesign.

What is style in wedbdesign?

Karlyn Morissette said...

I agree to an extent. I don't necessarily think presenters should have to do all the work for us - part of the fun is taking 40,000 foot view ideas and then taking them back and drawing what we can from them for our work. I do wish he had wrapped it around to the web a bit more.