So throughout the 2008 election cycle, I've been raving about how great Obama's emails are and how we can steal concepts from them and apply them to our own email marketing campaigns. To show I'm not all talk, here is an example that I just did today.
Obama sends out emails all the time with a simple screenshot of a video embedded in it and I think it's an extremely effective tactic to get people to launch the webpage you want them too. We're so use to seeing images like this now with YouTube and Google Video. Here is one example of this from the campaign:
And my blatant knockoff:
When the user clicks on the gallery image, the landing page will launch with a simple flash gallery created with Simpleviewer. Alumni absolutely eat these things up, spending an average of 8 minutes on gallery pages we've built in the past.
Key Takeaways:
1) Blatantly stealing other people's ideas is fair game
2) Politics is a great arena to look for inspiration in
3) Alumni love simple flash galleries :-)
2 comments:
Great idea.
John Wall and Christopher Penn from the Marketing Over Coffee podcast recently discussed the faux video embed tactic as well.
They suggested sending these kinds of emails on a Friday, when many people are already burnt out from the week and looking for distractions.
You know, I think the day/time you send is such a crapshoot. So now all the people that were listening to that podcast are going to send video embed emails on Friday....which will instantly make it the worse time to send LOL. I think it's far more important to coordinate the timing with other communications your audience is receiving.
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