Tuesday, May 27, 2008

Interactive is a meaningless word


"Customers don’t want interactivity from your website. They want results. They want to do what they came to do as quickly as possible."


This is out of a great piece from the Giraffe Forum that my pal Rob pointed me to this morning. Check it out: http://giraffeforum.com/wordpress/2008/05/25/interactive-is-a-meaningless-word/

7 comments:

Bradjward said...

Does that make your job at Norwich obsolete? Looks like you got out just in time ;) haha!

Karlyn Morissette said...

LOL....I am biting my tongue so as not to say something professionally inappropriate about my former employers ;-)

FJ Gaylor Photography said...

come on Karlyn, YOU holding back? That's hysterical!!

Anonymous said...

This ties in with something from Nielsen which Michael Stoner had on his blog:

http://www.mstonerblog.com/index.php/blog/comments/web_users_ruthless_about_getting_what_they_want/jygzt

Anonymous said...

I guess that URL was too long for Blogger. Here's what it was about:

http://tinyurl.com/6bjakm

Karlyn Morissette said...

To FJ - valid point :-)

I'll just say this - everything happens for a reason. I love my job at Dartmouth and have never regretted coming here....but I may never have even applied for it had the women I worked for not turned completely psychotic. Buy me a beer some time and I'll tell you more ;-)

Karlyn Morissette said...

To alumnifutures: Great article. It doesn't surprise me at all. The web has become so obsessed with social networking that developers ignore the basics that people are looking for.