Here is a great article from Nonprofit Online News about online marketing that is more than a little applicable to higher ed.
Note: I use to have the article here, but removed it on request from the author and will now go on a short rant as to why I think this is lame.
1) This blog is not for profit in any way - it is a way for me to keep track of things I find interesting and to sort out my thoughts.
2) I gave him full credit and provided a link back to his website, as I would do with any post I received from anywhere.
3) He was snitty in his email.
To me, the web is great for information sharing and stuff like this really just annoys me. I feel particularly annoyed with people who RUN BLOGS do stuff like this because I think it goes against everything I like about blogging. So take this as my declaration - if anyone ever finds my rantings interesting and wants to post them on your blog or whatever (and goodness knows I don't know why you would LOL), then feel free. Give me credit and send a link back here and I'm good.
So, visit the article if you want. It's good info, but now my respect for the author has gone down several notches because, ironically, he doesn't seem to get it as much as I originally thought. What did he say about giving up control again? Hmmmmm....
4 comments:
This is great stuff! Thanks for sharing it.
Too many of us in the middle of the managerial pack have found a tidy comfort zone to fit into, and "playing it safe" is upper management's way of dealing with radical changes. But as this article points out, playing it safe means dying.
Jack Welch was saying this in the '90s with his "destroy your business" mantra. (The alternative being, "If you don't destroy and recreate your business, someone else is going to destroy it for you.") Maybe it's time higher ed got a clue, too?
AC @ higher ed marketing
Nice rant. I like the "control" issue irony. Anyway, reading your description of the author's misgivings makes me thinkg about the applicability of something like a Creative Commons license for someone concerned about "ownership" of content. It should be sufficient in this case, don't you think?
This is really awesome. I found your post very interesting
To alumnifutures, I completely agree about the creative commons license, which is why I have all the content on this blog under one. In this case too though, one could also site fair use under copyright law since I don't do any of this stuff for profit and could be argued for educational purposes. But beyond all of that, I still just think its a lame thing to do. If someone posts my work or cites it or anything, I'm flattered about it....not uppity. I guess I just don't understand the mindset of someone who defaults to uppity.
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