If you know you're going to have trouble being consistent, play off of that in the email - "the every once in a while newsletter" or the "sometimes monthly update". There's nothing wrong with that - it manages the expectations of your users by letting them know that if you have something to say, you will.
Friday, August 15, 2008
Fast Tip Friday: Be Consistent
It never ceases to amaze me how many emails I get with "monthly" or "weekly" in the title which don't actually come out on a monthly or weekly basis. Someone is too busy, they don't have the content for it...pick your excuse. Users will notice if you say you are sending regularly but really don't: "What do you mean weekly? I didn't get anything from you last week!"
Subscribe to:
Post Comments (Atom)
2 comments:
I think people should view this as a part of transparency. Transparency requires that we admit our foibles and the fact that we are all (at some point or other) unable at times to meet our ideals.
And I love the idea of getting something called the "sometimes monthly". In fact, I am now trademarking that as a my new newsletter name.
no, just send the weekly email regardless of content availability. And say: "No news is good news"
Post a Comment