I want to get a sense of just out of hand this has gotten, but I need your help to do it. Leave a comment listing your job requirements (how many years experience, degrees, etc...), the required skillset (HTML, CSS, PHP, writing, marketing, etc...I'm looking for the REAL DEAL of what your job requires, which may be different than the JD) and if you want to, a salary range. If you don't feel comfortable posting a comment, shoot me an email at karlyn@karlynmorissette.com.
Thanks for your help!
6 comments:
Strategy, writing, marketing, communications, email - from the big picture down to changing the times that the library is open ... also do html, because I can. But the kicker is that there is NO official JD for this position, though I am going into my second year trying to negotiate one. All for just under 60k. You're right - it's madness, many ways.
No JD for two years???? Good lord....
JD when I was hired in a nutshell:
answer email
send out newsletters
make packets
Tech skills required: MS Office
Education: Bachelor's
What I actually do (again, nutshell version):
come up with email marketing strategy
write email copy
design email creatives
track email results
design and optimize landing pages
maintain admissions web presence (both institutional site and vendors)
list management
assist in integration strategy
print design (from brochures to 12' banners)
consult on interactive integration for campus marketing department.
Tech skills required: HTML, CSS, MS Office, Adobe CS
Pay: let's just say I'm in the same scale as our application data entry people.
Thanks for asking this question. Here's what I do:
- web content management for alumni, gift and phonathon sites including page design, graphics creation, and writing
- write and design targeted email campaigns
- track email results
- list management
- feature writing for alumni magazine and web
- ad copywriting
- assist in developing marketing strategy
- design and write development case pages
- serve on alumni magazine editorial board
- manage bulk mailings of alumni invitations
- order office supplies
- take event rsvps
- assist with alumni events
- field phone calls requesting alumni information
- process event credit card payments
Technical skills:
Adobe Photoshop, Illustrator, Acrobat
HTML (helps with content management)
MS Office
Education: I have 15 years of marketing, advertising, and public relations experience and a graduate degree.
Salary: On the extremely low side of 30K
When I first became a creative director, I thought my job responsibility would be getting outstanding, on-strategy work from those I was managing.
Now, I realize it's managing the expectations of people constantly whining about doing the job they voluntarily chose and accepted without a gun to their head.
Sound familiar?
1letterman:
I think you misunderstand this experiment. This isn't really about bitching about our jobs. It is simply to survey a field that we are all involved in. Many people, like myself, are not given opportunities to find out what other people in similar positions are doing or expected to do.
To a large extent, higher ed web marketing looks different at every school and this experiment is more about getting the scope of it all. At least that is how I took it.
With that said, it is also important to realize that job scope creep is a little out of control for a lot of higher ed web marketing positions. I think it helps to see how that creep is happening so we can work to focus our institutions back on why they hired us in the first place.
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