I had a conversation with one of my bosses this morning and she was explaining to me how she has to make a business case for email to her boss in regards to getting it into next year's budget. We had just run a series of emails through a provider and our conversation got me curious. I decided to run a quick ROI calculation using the American Marketing Associations super-convenient ROI Calculator. The results were overwhelming:
Number of pieces/Cost: 73,553 at a cost of $1,103
Number of respondents: 1,231
Number of buyers (or in our case givers): 815
Total program revenue: $129,316
Cost per response: $0.89
Cost per giver: $0.01
Cost per piece: $0.01
Number of respondents: 1,231
Number of buyers (or in our case givers): 815
Total program revenue: $129,316
Cost per response: $0.89
Cost per giver: $0.01
Cost per piece: $0.01
ROI: 11,624.02%
Here's a screenshot of the actual calculator:
Now, I've got an MBA....but you CERTAINLY don't need to know that that's a good deal at twice the price!
Now, I've got an MBA....but you CERTAINLY don't need to know that that's a good deal at twice the price!
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